sticker price
Americannoun
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the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.
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the retailer's full asking price of various other manufactured consumer items; list price.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Saphiera Stillwell, 17, wears a prom dress, with a sticker price of $1,300, at the Positive Results Center 10th annual Prom Dress & Tux Gift-Away and Resource Fair at the Sheraton Gateway Los Angeles Hotel.
From Los Angeles Times • Apr. 25, 2026
That amounts to less than half of the $35,000 sticker price, according to Levine.
From MarketWatch • Apr. 1, 2026
With car prices soaring, one man deploys dealer speak to talk down the sticker price on behalf of buyers: “You’re hiring a middleman to deal with the middleman to make the middleman more efficient.”
From The Wall Street Journal • Mar. 15, 2026
Instead, there’s a sticker price with clear margins.
From The Wall Street Journal • Mar. 1, 2026
Car salesmen even have a particular word to describe the customers who pay the sticker price.
From "Blink" by Malcolm Gladwell
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Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.